The Bachelor of Science in Business Data Analytics (BDA) major is only open to students at the Hartford, Stamford, and Waterbury regional campuses. The objective of the BDA major is to provide a business degree with a special emphasis in the application of information technology to data analytics. An advisor approved focus is also possible based on the availability of courses.

Data are a new economic asset of the 21st century that touches all aspects of the society. Business Data Analytics Program provides a business degree with a special emphasis in the application of data analytics to business problems. Students will acquire a set of practical data analytics skills including understanding patterns in data, applying analytical frameworks, constructing predictive models, analyzing social networks and discovering hidden relationships in data. Students will learn how to present data using modern visualization techniques, and will get acquainted with the state of the art data analytics software.

Students majoring in Business Data Analytics are eligible to apply for the Accelerated Master's Programs in the School of Business.