WHAT IS MARKETING?
This major is part of the Business Exploration Group
A major in Marketing provides students with the analytical tools for involvement in the following strategic decisions of an organization: which markets and customers to serve, what products and services will be provided, and how the organization will compete. Students study the management of customers, distribution channels, products and brands, communications, pricing, and the use of information for marketing decisions.
Marketing graduates face a variety of career choices and may work in any one of a number of fields, including research, sales, advertising, public relations, and retail. Most will be concerned with a customer’s wants and needs in identified markets. This includes focusing not only on already planned and produced goods, ideas, and services, but also on identifying a customer’s wants and planning products to satisfy those wants.
All School of Business majors can also be completed through the dual degree program EUROBIZ (dual degree with German Studies).
Students majoring in Marketing are eligible to apply for the Accelerated Master's Programs in the School of Business.
HOW TO DECLARE:
APPLICATION REQUIRED. Admission is very competitive and requires a strong GPA along with the completion of specific courses. Find more information and the application here.
HELPFUL INTRO COURSES:
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COMM 1000 - The Process of Communication (Potential Major Requirement) (Gen Ed: CA 2)
ECON 1201 - Principles of Microeconomics (Major Requirement) (Gen Ed: CA 2)
ECON 1202 - Principles of Macroeconomics (Major Requirement) (Gen Ed: CA 2)
PSYC 1100 - General Psychology 1 (Major Requirement) (Gen Ed: CA 3)
STAT 1000Q - Introduction to Statistics 1 (Major Requirement) (Gen Ed: Q Course)
POSSIBLE CAREER OPPORTUNITIES:
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UConn Majors to Careers Guides
International Business Association