Marketing at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects, and to embrace socially responsible business practices as you become future business leaders. You learn the academic evidence for “what works” in marketing from leading scholars in the field. UConn students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research.

Marketing graduates face a variety of career choices and may work in any one of a number of fields, including research, sales, advertising, public relations, and retail. Most will be concerned with a customer’s wants and needs in identified markets. This includes focusing not only on already planned and produced goods, ideas, and services, but also on identifying a customer’s wants and planning products to satisfy those wants.

Within the Marketing major, students have the option to declare a concentration in one of the following: Digital Marketing & Analytics, Professional Sales Leadership, or Social Responsibility and Impact in Business.