A major in Marketing provides students with the analytical tools for involvement in the following strategic decisions of an organization: which markets and customers to serve, what products and services will be provided, and how the organization will compete. Students study the management of customers, distribution channels, products and brands, communications, pricing, and the use of information for marketing decisions.

Marketing graduates face a variety of career choices and may work in any one of a number of fields, including research, sales, advertising, public relations, and retail. Most will be concerned with a customer’s wants and needs in identified markets. This includes focusing not only on already planned and produced goods, ideas, and services, but also on identifying a customer’s wants and planning products to satisfy those wants.

All School of Business majors can also be completed through the dual degree program EUROBIZ (dual degree with German Studies).