WHAT IS DIGITAL MARKETING AND ANALYTICS?
This major is part of the Business Exploration Group
This major is only open to students at the Hartford and Stamford regional campuses. The Digital Marketing & Analytics (DM&A) major equips students with the knowledge and skills to develop and implement digital marketing strategies. The major consists of a core business base and a set of courses that treat digital marketing as an integrated part of a firm’s overall strategy. The major provide students with sufficient depth in both the analytics and strategic aspects of digital marketing to successfully use these tools to meet marketing and firm objectives. The DM&A curriculum is designed to provide School of Business students with a solid grounding in marketing principles, digital marketing strategy, and digital marketing analytics.
Highlights of the Digital Marketing and Analytics major will include:
- A comprehensive and integrative approach to digital marketing and analytics that includes digital products and services, dynamic pricing, and online distribution, as well as social media and digital communication. You will learn to think strategically about digital marketing and analytics;
- Research-based insights that support your learning;
- An emphasis on helping you develop the critical thinking, communication, and data-driven analytical approaches that leading businesses want.
HOW TO DECLARE:
APPLICATION REQUIRED. Admission is very competitive and requires a strong GPA along with the completion of specific courses. Find more information and the application here.
HELPFUL INTRO COURSES:
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COMM 1000 - The Process of Communication (Potential Major Requirement) (Gen Ed: CA 2)
ECON 1201 - Principles of Microeconomics (Major Requirement) (Gen Ed: CA 2)
ECON 1202 - Principles of Macroeconomics (Major Requirement) (Gen Ed: CA 2)
STAT 1000Q - Introduction to Statistics 1 (Major Requirement) (Gen Ed: Q Course)
POSSIBLE CAREER OPPORTUNITIES: